Marketers have long heard that ‘content is king.’ However, creating content that satisfies search intent is the key to success in Google SERPs.
SEO strategy involves more than just ranking pages these days. You must ensure your content matches user intent to drive and retain organic traffic in the long run.
This article explores key factors for writing content that satisfies search intent and engages your audience effectively.
7 Factors to Consider to Satisfy Search Intent
User’s online search is intent-based, and you must provide relevant content that matches their search.
Below are 7 factors to satisfy user intent:
1. Keyword Research
It is crucial to research keywords or queries you want to rank for before creating content that satisfies their intent.
According to Ahref’s research, approximately “96.55% of Content Gets No Traffic From Google.” The number one reason is the lack of search demand. There is no point in chasing the top page in Google without search volume.
You must pick your primary, secondary, and supporting keywords for the search term and be ready to strategically incorporate them into your content to enhance its relevance and visibility in search engine results.
2. Understanding User Intent
After selecting the keyword you want to rank for, you must understand the intent behind the user’s search on Google or another search engine.
SERPs are looking for relevance; if you do not understand it, you might not match the user intent. Writing a high-quality step-by-step guide while the user intends to purchase will not match the search intent.
It is important to know what the user is searching for and create a page or piece of content that satisfies that intent.
If the user does not find the answer or information they were looking for, they bounce (Leave your site) and visit another site. This increases the bounce rate, which can decrease your ranking in Google if you do not satisfy user intent.
3. Write Quality Content with appropriate Content-Type
You must select an appropriate content type, such as an Article, Landing Page, Video, or Listicals, whichever is relevant and satisfies the searcher’s intent.
SERPs are full of lost content and are never to be indexed or ranked. Without proper content, you will never be able to rank.
4. User-Friendly Structure
You must create a structure that is easy to navigate for both users and crawlers.
Dividing your content into Topics and Sub-Topics will help you find content more quickly, improving user experience.
5. Add Multimedia
Provide more information through Images, Videos, Infographics, PDFs, tables, and other media. This will help users stay on your website longer, reducing your Bounce Rate.
Images and Videos are good ways to provide more information.
6. Relevant Links
Google is always looking for relevant and helpful content; one way to do so is to cite your resources and relevant articles with more information.
Blog articles providing internal links and references to their sources usually rank higher, which is considered one of Google’s ranking factors.
Providing valuable and relevant links related to your article
7. Regular Update
Make sure your content is updated regularly with relevant keywords. You must include new information as it is updated.
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How to Know a User Intent?
To know user intent, you can simply Google search your query to check what kind of pages are ranked on search results to understand better what sort of pages are ranked by Google.
Check out the examples below to better understand.
Eg, Commercial Intent
For the keyword “SEO expert in Nepal,” you can see mostly freelancers or service pages with popups with commercial intent.
Prajwal Karki’s page, https://prajwal-karki.com/seo-expert-in-nepal/, is at the top of Google. Performing free audits, templates, and more to attract customers to sell his service and add an email list.
Users are mostly trying to hire SEO experts or looking to purchase services. They are researching before buying a service.
Eg, Informational Intent
Adding “How to” in front of the keyword “SEO expert in Nepal” changes the overall user intent on Google.
Our new query, “How to become an SEO expert in Nepal,” has informational intent. Blog posts and articles with informational content are top-performing pages.
Top Page: A blog post from Rambknow is on the featured snippet guiding users on how they can become SEO experts in Nepal.
