While you search for information in Google you will find all kinds of information which. We call SERP features or elements, and in this article, we will see the Top 10 elements you need to know.
Organic Result
Organic results are a common type of result in a SERP, these are pages that appear organically as they are optimised for the Search Engine properly.
You can usually see the Page links, title and description tags.
Sponsored or Paid Result
Second are paid results which appear on the top of the search engines above organic results.
Only some of the searches will have paid results only targeted keywords with transactional intent show paid ads. Some popular keywords that show ads are Hosting and Domain.
Featured Snippets
Featured snippets are short paragraphs that appear at the top of search results to quickly answer a searcher’s query.
It usually appears on information intent keywords.
People Also Ask
PPA is a group of questions with short answers taken from websites that are asked by these searches related to your question or keyword.
It usually appears in the middle of organic pages.
Related Searches
are a group of keywords that people search for after this specific query.
They usually provide other versions of searches to provide a better search experience.
Knowledge Panel
Knowledge panels are information boxes that appear on google while you search for entities. It helps you get a quick snapshot of information on a topic based on Google’s understanding of available content on the web.
Local Pack
Local pack shows results or business from your area based on your location. This helps both searchers and businesses find each other for a better search experience.
Image Pack
As the name suggest, google provides all sorts of search results of which Images are one. In an Image Pack, you will get Images related to your query for example if you search for “Dress for PUG” you might get an image pack with different pugs wearing different dresses.
This helps the website get traffic indirectly.
Top Stories
News that is currently trending will be shown as top stories.
AI Overview or Search Generative Experience
SGE is a part of Google’s AI showing relevant information to the users, it extracts data from different websites and shows it on the Google page itself.
Other Menttions
- Rich Snippet – Provide additional information like on a search like Reviews, Rating, Pricing, and Images on buying a product.
- Google Shopping Links – Links and Pricing of products directly on google search.
- Receipt – Receipt of the food including rating, timing, items needed and more.
- Videos – Get the video in search if it matches the intent.
