Marketing in simple terms is actions taken by businesses to promote/connect their service or products to reach their targeted customers.
It can be classified into 2 categories Traditional Marketing which is offline-based and Digital Marketing carried via online mediums.
Internet and social media use in Nepal has grown rapidly, with 49.6% of the population (15.40 million) using the internet and 43.5% (13.50 million) active on social media by January 2024. This shift highlights how digital platforms are becoming essential, gradually replacing traditional marketing methods as businesses target the growing online audience.
Major problems with traditional marketing like the inability to track data like Impressions, Return on investment ROI and the inability to find the targeted audience are the main reasons why small and big businesses alike are rapidly moving towards Digital Marketing.
Digital Marketing
Digital Marketing is a form of online marketing using electronic devices or the Internet.
It is currently favored as targeting the exact audience with Gender, Age, Interest, Demographics and down area make businesses easy to sell their product. Online marketing has full data on how much money is spent on a campaign.
Digital Marketing can be carried out Online or non-Internet mediums, check out below for more.
Types of Online / Internet Marketing
Below are the 9 types of Online marketing that will need internet collection.
- Content Marketing
- Email Marketing
- Social Media Marketing
- Pay-Per-Click (PPC)
- Affiliate Marketing
- Influencer Marketing
- Mobile Marketing
- Video Marketing
- Instant Messaging Marketing
Internet marketing can be Inbound or outbound.
Types of Non-Internet Marketing
Below are the 4 types of non-Internet marketing that come under digital marketing and do not need Internet collection.
- TV/Radio Ads
- Digital BillBoards
- SMS Marketing
- MMS Marketing
SEO in Nepal
Search Engine Optimization (SEO) is an important and popular part of digital marketing. It helps websites show up higher on search engines like Google, making it easier for people to find your business online.
By using the right keywords and improving website content, SEO brings more visitors to your site without spending on ads. For businesses in Nepal, SEO is key to reaching more customers and growing online.
Traditional Marketing
Traditional marketing is a form of marketing that does not use the Internet to reach an audience.
- Word of Mouth
- TV and Radio
- Billboard Ads
- Cold Calling
- Trade Show
- Newspaper Ads
- Print Ads Marketing
- Direct Mail Marketing
Even though Traditional marketing can be used to increase brand awareness. There 2 major problems with traditional marketing it is impossible to track your ROI and we pay ads to show to those who are not interested in seeing our products (Targeted to millions).
Why Digital is better than Traditional Marketing?
As per the report published by the Nepal Telecommunication Authority (NTA) in 2022, there were 36 million and 41,000 mobile internet users in Nepal.
A significant portion of internet users (74.63%) in Nepal accessed the internet via their smartphones. Around 12.30 million and 2.30 million users used Facebook and Instagram in Nepal.
- Mesure: Unlike traditional marketing, you get accurate reports in real-time. Impression Clicks, Conversion rate and more. You have the convenience to measure these reports’ progress and continue, rise or change your strategy accordingly.
- Cost-effectiveness: Cheaper compared to traditional marketing strategies like Television, Flyer print, Radios and others.
- Brand Development: New businesses need to develop their brand name and as the above data shows it is cheaper and more potential customers are on the Internet.
- Targeting and Reaching Qualified Consumers: Digital marketing allows you to target your marketing campaign to show marketing messages only to prospective customers who are ready to buy, which is much harder to do with traditional marketing
Customer Engagement: Digital marketing sets the stage for customer engagement, with multiple opportunities to engage with your target audience. Traditional marketing works to build your brand and local market awareness, driving consumers to your website to continue the research process, ultimately leading to more sales every month.
