Marketing is the backbone for a company to grow by effectively reaching, engaging, and retaining customers, ultimately driving sales and fostering brand loyalty.
As more and more people have access to the Internet Connection and Smartphones Digital marketing is growing popular to target the new generation.
“Today, we will focus on the top 10 most effective methods of digital marketing.”
1. Search Engine Optimization
Search engine optimization commonly known as SEO is one of the most effective types of Digital Marketing as it is known to generate higher conversion and organic traffic without relying on paid ads.
SEO Specialists optimizes the website for both user and search engine like (Google, Bing, Yahoo and DuckDuckGo) to better understant it. By adding contents in the form of articles, videos, infographics, case studies and more.
Benefits of SEO:
- Long-Term Traffic: Unlike paid campaigns, SEO delivers consistent traffic over time.
- Brand Visibility and Trust: Top position in search engine results improves brand credibility among users who trust organic results.
- Targeted audiences: SEO doesn’t just bring traffic—it connects your content with users actively searching for answers, products, or services related to your niche.
According to seo.ai Google processes approximately 8.5 billion searches per day and results or pages with the top 3 organic search results receive more than two-thirds (68.7%) of all clicks on the Google Search page.
Even on average, 19x more clicks than the top paid search result.
2. Email Marketing
By simply inviting your audience to join an email subscriber list through your websites, social media pages and events you can them emails about your sales, events, products and more.
Return on Investment in Email marketing is considered to be highest compared to other types, with some campaigns achieving an ROI as high as 440%, translating to $44 for every $1 invested.
3. Social Media Marketing
The use of social media like Facebook, Instagram, Twitter and others to promote products or services is one of the best marketing techniques in this digital world. As more and more young and old join the networking community all you need to figure out on which platform your audiences are hanging out.
In the context of Nepal as well it is perfect to start your marketing campaign with low-budget trial and error as data published by Data Portal states “Nepal was home to 12.60 million social media users in January 2023, equating to 41.0% of the total population.” which is a huge opportunity to Increase brand awareness and customer leads sharing content on social media platforms.
4. Influencer Marketing
Remember, Nathan Apodaca? No? What if I said “Skateboarding Cranberry Juice TikTok guy?” Yes, one random video and boom more than 80 million views, sending the song “Dreams” by Fleetwood Mac back to the top of the charts and cranberry juice flying off the shelves.
This is the power of influencers creating relatable content these days with loyal supporters or fans in millions they have unparalleled power.
One Influencer with a 30-second video can take your Brand and product to the next level..
5. Pay-Per-Click Advertising (PPC)
If you have money to spend then PPC is a great way to attract a targeted audience and convert them into paying customers.
Advertising partners from social media like Google Ads, Bing Ads, Yahoo ads and social media platforms like Facebook ads, Instagram ads and even TikTok, YouTube and more.
With proper targeting based on Age, Gender, and Location and optimizing your ads you can generate a great return on investment.
6. Affiliate Marketing
Affiliate marketing is another good way to sell your service or products in exchange for a certain percentage of commission to third-party publishers.
These publishers use their Blogs, Followers, Fans, Email and other ways to sell the product for commission.
Big companies from different sectors allow affiliate marketing like Amazon, Hostinger, Clickbank, Shopify and others.
Daraz in Nepal also used affiliate marketing, where they invite influencers with more than 10k followers.
7. Content Marketing
Companies use Content Marketing to build trust, promote brands, and establish expertise in their product or service simply by sharing relevant informative articles, videos, podcasts, infographics, data, and other shareable media.
Content marketing can be done via Social Media, Websites or creating a blog section.
8. Video Marketing
Video Marketing uses video content to promote or inform audiences about Brands/Businesses or Products.
Social media like TikTok, Youtube, Facebook, Instagram, and Snapchat are some apps that work very well in Video marketing.
9. Mobile Marketing
Marketing via SMS/Phone calls is mobile marketing it does not need the Internet.
Some examples of marketing are Text SMS from bank apps about interest rates and messages during or on-hold calls by the government or companies.
10. Instant message marketing
Instant Message marketing is popular these days as most among Viber and WhatsApp.
Companies will send lucrative offers and information on messages to their targeted audiences.
